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SATS runners on a social run
Pilot Proposal · August 2026

Already healthier and happier.Here's a return you can see.

Turning social runs into qualified leads for new SATS memberships.

SATS × CYKOM.

Pilot proposal·Confidential·August 2026
Why Now

Building community isn't new to SATS.It's part of your Brand.

Running is a strategic focus for SATS, and this pilot is designed to fit your premium brand, not dilute it. We run the platform and logistics; SATS owns the member relationship, the brand, and the lead flow.

SATS runners on a social run
The Opportunity

Community is becoming the most valuable growth channel.

2.5×
Spend per community member vs. non-member
Anchored on Starbucks Rewards and Sephora Beauty Insider community programs
95%
Profit lift from a 5% retention gain
Bain & Company / Reichheld, The Loyalty Effect
82%
Of brands increasing community investment over the next three years
Antavo 2024
THE CONCEPT

3 missions. 3 months.
7.500 kr. 
One data dashboard.

A focused summer pilot: one CYKOM mission per month from August through October, promoted as featured mission to our +7000 app users and email subscribers. Built to generate qualified leads for new SATS memberships, with full ownership, data, and branding staying with SATS.

The Product

Manage. Measure. Convert.

CYKOM Pro Cockpit dashboard
Community Cockpit
CYKOM member app
Member app
01
Manage

Set up a mission in minutes. Sign-ups, reminders, push, and check-in in one place.

02
Measure

See who shows up, where they come from, and what drives them toward membership.

03
Convert

Capture leads at sign-up, track new-member attribution, and redeem InBody rewards in-club.

04
…and more

Detailed participant data and community insights SATS can use across its marketing strategy.

THE MONTHLY RUN-CONCEPT IDEA 

From August 2026, SATS Social Run, once a month.

SATS' own Social Run, delivered once a month with CYKOM. 5-7 km, capped at 50 runners. Free InBody scan for new members, redeemable in-club.

SATS runner
HOSTED BY SATS, DELIVERED BY TEAM CYKOM

CYKOM's community team paces the run, manages check-in, and reports completions to SATS.

SATS running group
MONTHLY RUN
One brand. One monthly run. 50 runners.
Missions

Your community is more than local.Activate them, without geographical limitations.

Running-based, variable format. No physical attendance required, so it works identically for a SATS member in Copenhagen or anywhere else. Reward: free InBody scan for new members, redeemable in-club.

[X] km
in August
Global · casual
[X] km
In September 
Global · seasonal
[X] hours
of running / in octoner 
Global · advanced
How We Measure

Community value compounds through consistency. Here's how you'll know it's working.

01
Turnout vs. attendance
Booked spots against actual attendance, verified through geofenced check-in at the start and finish point (scoped to that location only, not continuous tracking).
02
Content and impressions
Organic reach from runners, SATS, and Team CYKOM.
03
Repeat attendees
Who is likely to go from run attendee to a new SATS member.
04
Mission completions
Real world engagement, everywhere. 
05
InBody scans redeemed
Attribution from run → InBody scan → Potential customer/happy excisting client

You own the relationship and the channel.

Working Together

Clear division. Premium brand.

The campaign is branded as a SATS initiative. SATS owns the member relationship and the premium positioning. CYKOM supplies the platform, execution, and data.

SATS
Brand, product, clubs.
  • · Gym network & local promotion
  • · InBody reward for new members
  • · In-club reward redemption
  • · Full ownership of leads & data
CYKOM
Platform, missions, data.
  • · Platform & Pro Cockpit
  • · Mission execution A → Z
  • · SoMe content & promotion
  • · Community data & insights

Cancel anytime.

NEXT STEPS

Timeline  

Simple pilot pricing: 7.500 kr. for three missions, no long-term contract. This is the path from approval to the first mission and through the full pilot.

01
This week

After review of the presentation - internal discussion (SATS) 

02
Within 2 weeks

20-minute alignment call with Oscar, live platform walkthrough, confirm city and first mission date.

03
August

Mission 1 goes live in the CYKOM app, promoted to the CYKOM community and SATS channels (Optionable).

04
September–October

Mission 2 and Mission 3 run monthly, with ongoing lead capture and promotion.

05
End of pilot

Full data review: leads, mission completions, and in body scanner conversion.

Let's Go

Let's scale the community of SATS

Oscar Bjørn-Rosager
Contact
Oscar Bjørn-Rosager
Co-founder & CCO · Cadence Technologies ApS
CYKOM.appSATS